Gift Card
Prepaid cards have been a huge success in the US gift market and the UK is set to follow suit.
Boston Marks prepaid gift cards replace traditional paper gift vouchers and bring a raft of advantages to retailers. Lower costs, increased customer acquisition and enhanced sales are among them.
Prepaid cards in plastic or board carry your company branding and can be purchased as one-off disposable cards or long-lived re-loadable cards. They can be given to friends, family and staff or used as a promotional tool or premium reward. These are powerful branding vehicles that deliver benefits at very low cost.
Co-branding power at your customers fingertips
Every card delivers invaluable data that gives you detailed information on purchasing trends and customer behaviour. You have the information you need to create optimum marketing strategies.
Secure solution
When prepaid gift cards replace paper vouchers, security issues are no longer a concern. Paper vouchers need to be treated as money. Gift cards are not activated until the point of sale and are treated as a stationery item. Once again, the prepaid card brings down costs.